How do apps like Tik Tok make money? The most obvious answer is that they generate a lot of revenue for their creators. In-app purchases allow users to buy items and features in the app, including virtual gifts. For example, TikTok lets users buy coins, which they can then present during live streams. Other revenue-generating methods include cost-per-mille (CPM), which charges advertisers for every thousand ad impressions in the app, and cost-per-action, which charges advertisers for each time a user completes a certain action.
As social media platforms like TikTok continue to grow and their audiences become more diverse, more opportunities have arisen to tap into this market. In fact, a small audience of TikTok users can become a valuable asset to a brand. The audience of TikTok is made up of millennials and Gen Z, who collectively have a combined buying power of $150 billion. In addition, TikTok allows advertisers to promote their products through “Hashtag Challenge Plus” – a platform that uses user-generated content to showcase a product. These ads include a shoppable hashtag that allows buyers to purchase the item within the app.
The first way to increase your exposure on TikTok is to cross-promote your content. By posting videos on social media platforms like Facebook, YouTube, and Instagram, you can increase your chances of going viral. For example, if you’re an active user of Instagram, you can share a short clip of your TikTok video in your Instagram story or Facebook post. Then, if you want to post your video to TikTok, you can also share the link to your TikTok profile on Facebook, YouTube, and Instagram.